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Thoughts on branding, websites and being found

Big ideas, plainly put.

Straight answers on branding, websites and social media, from the people who do the work.

Brand guidelines written as an AI prompt in Space Mono on mint: background #1F2937, accent #59E2D0, type Outfit and Space Mono, fingerprint pattern at 5%, avoid glows, gradients and shadows

Chris8 min read

AI and design: why your brand guidelines matter more than ever

AI has a real place in design, done right. The businesses getting the best from it aren’t asking AI to guess their brand. They’re telling it.

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CJ Creates designer looking over his monitor in the Colchester studio, with the “Identifying your brand” banner behind

Chris5 min read

Is social media worth your time?

Yes, if you pick one channel and keep it up. Here’s how to tell whether it’s worth it for your business.

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Jet Centre website pages designed by CJ Creates shown across a grid of tablets on a silver grey background

Chris9 min read

Is your website winning you work? Seven things to check

Seven checks, five minutes. Find out whether your website is bringing in enquiries or losing them.

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CJ Creates designers reviewing a brand guidelines book together in the Colchester studio

Chris6 min read

How strong is your brand? A 10-point check

Ten questions, six minutes. Answer yes or no and get your brand score out of 100.

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Accounticorn business card design with rainbow-mane pattern backs and pink logo, branding by CJ Creates, Colchester

Chris3 min read

Why branding sets your price level

People decide what you’re worth before they see your prices. Here’s how your brand sets that number, and how to move it.

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Accounticorn logo design concept: a unicorn and the letter A combined into a pink, purple and yellow circular mark, by CJ Creates

Chris4 min read

Logo or brand identity: what’s the difference, and which do you need?

A logo is one part of a brand identity. Here’s the difference, and how to tell which you need.

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Colbea rebrand launch: new window graphics and signage at the Colchester business centre, designed by CJ Creates

Chris3 min read

Six signs it’s time to rebrand

Six signs it’s time to rebrand, with two before and after examples.

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Brands people choose. Websites that win work.

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