Rayne has over 1,000 years of history and 67 listed buildings, but visitors had no clear way to find them all. Backed by the Heritage Lottery Fund, our job was to link everything together. We needed branding that actually worked on the street, not just on a screen.
We ignored the usual, stereotypical heritage design rules. Instead, we created bright, bold branding that connects printed trail maps straight to physical street plaques. It makes the village easy to explore and proves local history doesn’t have to be boring.
The result is a trail people actually want to explore. The bold look helped Rayne become a finalist for New Tourism Business of the Year right out of the gate.
- Client
- Rayne Heritage / Heritage Lottery Fund
- Sector
- Local heritage & tourism
- Results
- Finalist, New Tourism Business of the Year
Finding your way
With the identity set, we turned it into the tools visitors actually use. A trail brochure and walk leaflet guide people around the village, a children’s guide makes the church trail fun for families, and the trail map works both as a poster and as signs on the ground, so Rayne’s heritage is easy to find and enjoy.
The pointed arch in the logo does more than sit at the top of the page. It frames the photos on the walk leaflet, holds the building names on the trail map and carries through to the signs on the street, so every piece reads as part of the same trail. Gold and slate grey set the tone for the walking guides, while crimson gives the children’s guide its own character without breaking away from the rest of the family.
See how we approach brand identity design.
