What started as a bit of fun on social media quickly gained serious traction. The “Accounticorn” needed a proper brand identity to back up the online noise: one that struck the right balance between a professional accounting service and a highly memorable, creative personality.
We built an identity that is professional but packed with a playful edge. The core logo relies on a clean, geometric “A” that subtly incorporates an alicorn (unicorn horn) without relying on literal or clichéd imagery. We offset this minimalist mark with an unapologetically bold pink background and a vivid, abstract “rainbow mane” pattern to inject energy into their marketing. Finally, we brought the brand to life with a custom 3D unicorn mascot, making sure the Accounticorn remains impossible to forget.
The result is a brand that refuses to be ignored. The Accounticorn now has a professional, versatile identity that perfectly captures their unique, inclusive and joyful approach to accounting. Proof that a logo for an accountant, and the brand built around it, never has to be grey and forgettable.
- Client
- Accounticorn
Accountants, but more awesome
The idea is simple: a letter A that doubles as a unicorn horn. From there we built a bright colour palette, a 3D unicorn mascot and a logo animation for social media, then carried the fun into the practical pieces too, from the letterhead and business cards to the favicon in the browser tab.
See how we approach brand identity design.
