Colbea

Colbea partners with local communities to provide accessible workspaces, guidance, and training to help small businesses succeed. But they are not just a physical brick-and-mortar building; they offer a flexible space to work, learn, and grow, whether that is online or onsite. They needed a brand that communicated this versatility while building a strong sense of community.

We designed a clean, modern identity anchored by a custom location pin. By replacing the letter “o” in Colbea with this pin, the wordmark itself becomes a symbol for that space. We colour-coded their three core pillars (Work, Learn and Grow), creating a dynamic, highly adaptable system that translates perfectly into bold social media campaigns driven by the #ColbeaCommunity tag.

The result is a fresh, highly adaptable brand. The new look translates perfectly across physical sites and digital platforms, driving daily engagement through their new #ColbeaCommunity social media templates.