Colbea partners with local communities to provide accessible workspaces, guidance, and training to help small businesses succeed. But they are not just a physical brick-and-mortar building; they offer a flexible space to work, learn, and grow, whether that is online or onsite. They needed a brand that communicated this versatility while building a strong sense of community.
We designed a clean, modern identity anchored by a custom location pin. By replacing the letter “o” in Colbea with this pin, the wordmark itself becomes a symbol for that space. We colour-coded their three core pillars (Work, Learn and Grow), creating a dynamic, highly adaptable system that translates perfectly into bold social media campaigns driven by the #ColbeaCommunity tag.
The result is a fresh, highly adaptable brand. The new look translates perfectly across physical sites and digital platforms, driving daily engagement through their new #ColbeaCommunity social media templates.
- Client
- Colbea
BeforeAfterOne brand, every touchpoint
With the identity in place, we turned it into a working system. A brand style guide keeps everything consistent, a three-year strategy brochure sets out where Colbea is heading, and web banners carry the Work, Learn and Grow colours online. In the building itself, the brand runs from the exterior sign to the wall graphics inside, so the space feels like Colbea the moment you walk in.
See how we approach brand identity design and social media.
