When a light aircraft hangar business was acquired, it needed a brand refresh to bring it in line with the parent group’s wider aviation portfolio. They needed an identity that nodded to their history while looking sharp enough for the modern aviation sector.
We developed a bold new logo based on the classic “three legs” motif of the Isle of Man. The clever part? We designed the emblem so the three legs subtly double as aircraft propellers, creating a direct visual link to the services they provide in the hangar. This strong, patch-style badge was then rolled out across a clean, straightforward website, so the brand feels robust, professional and completely unified, from the website to the hangar floor.
The result is a cohesive brand that looks the part. The clever logo update respects the company’s roots while making it look instantly at home within a wider, modern aviation group.
- Client
- 3 Legs Aviation Services
- Website
- 3legsaviation.com
BeforeAfterDesigned to fly
The badge had to work at every size, so we built it in a set of colourways that hold up on a screen, a sign or a jacket. The website follows the same thinking, with a calm sky palette and clear routes to booking fees, airport information and the services on offer, and it works just as well on a phone on the apron as it does at a desk.
See how we approach brand identity design and website design in Colchester and Essex.
