DebtView provides debt management software that transforms how people interact with their finances. Operating in debt recovery, a typically sober sector, they needed a brand that actually reflected their modern, efficient product.
We designed a highly adaptable visual identity to align perfectly with their innovative software. We ignored corporate stiffness and introduced a vibrant palette of deep blue, bright blue and energetic green. The new logo centres on a hybrid ‘V’ and tick mark, directly symbolising a successful outcome and recovered debt. This rounded, approachable design rolls out seamlessly across their digital platforms, from software UI to targeted social media campaigns.
The rebrand sparked an unprecedented surge in new leads. The response was so massive that DebtView actually had to pause all marketing activities for months just to manage the demand.
- Client
- DebtView
- Results
- A surge in new leads so big, marketing was paused for months to keep up
From concept to campaign
The mark started with a simple idea: a letter V that doubles as a tick. We refined it into a standalone icon, then set out the colours, type and rules in a full set of brand guidelines, so the team could roll it out confidently across their software and social media.
The guidelines cover more than the logo. They set out the colour palette, typography, logo sizing and an icon set, so every new screen and post starts from the same place. On social media, the purple, blue and green carry news and insight posts, giving a technical subject a clear, confident voice that feels a long way from the usual debt recovery letter.
See how we approach brand identity design and social media.
