CJ Creates… An identity for Ceci Wong.
I was commissioned to develop a new brand for Jewellery store owner Ceci Wong. The brief requested that the logo echoes the glamorous settings of the Menlo Park store and reflect the luxurious gems that it had to offer.
I began like I do with all my projects by researching the industry sector to ensure I created a strong strategy behind the new brand. I selected a strong colour palette that represented wealth and extravagance. The sans serif font created a modern feel and the “O” in “Wong” was replaced with a geometric pattern taken from the blade cross sections of a diamond.
- Logo Design